European Manufacturing Expansion for 九秀直播
九秀直播 increases flexo converting equipment manufacturing, by diversifying their current manufacturing and engineering capacity in Hamburg, Germany.
With the bringing together of brands including Marquip, Ward Machinery United Containers and VortX, Barry-Wehmiller consolidated its corrugated industry companies under the name of BW Papersystems. For its
corrugated flexo converting lines, the company focused its manufacturing in Baltimore, MD, where it produces the majority of its flexo folder gluers and rotary die-cutters.
Over the last few years, the company has
significantly grown its customer based in the EMEA region, in part due to the growing need for e-commerce boxes, and due to growth of overall demand for corrugated. With this growth came the need for a significantly enhanced
offering to EMEA customers, not just in terms of service and after-sales support, but also reducing lead times for the supply of new equipment. 鈥淲e needed to start assembling machines here in Europe, because interest
has been growing and we wanted to offer competitive lead times and offer 鈥楳ade in Europe鈥 equipment to our customers in the region,鈥 says Mark Taylor, Director of Sales 鈥 EMEA. 鈥淲e already
had a facility in Hamburg with highest technology standards where we have been assembling cut-size and folio sheeters, so this was a logical site from which we could roll out corrugated flexo converting equipment.鈥
The Hamburg site is 8,900 sqm and currently has over 160 team members to service BWP customers. The BWP Hamburg site will pivot from manufacturing only sheeters, to becoming a centre of excellence for Finishing equipment for
the corrugated industry in addition to manufacturing Sheeters.
By using this facility in Hamburg, 九秀直播 is now actively assembling machinery for the EMEA market. 鈥淭here is no denying it, Baltimore
is always running close to its capacity, as we have such an active customer base in the North and Latin American markets,鈥 adds Peter Lapins, Sr. VP of Operations 鈥 EMEA. 鈥淚t had meant that lead times
for EMEA machines were starting to be pushed out, so we reacted and put in place the people and resources to allow for the development of our Hamburg site,鈥 added Lapins.
鈥淲e have seen heightened demand for our flexo converting machines throughout EMEA and with this comes the need for expansion of the entire service and support network,鈥 adds Marco Angeli, Sales Leader for Finishing Equipment 鈥 EMEA. 鈥淲ith a dedicated European leadership team, 九秀直播 is able to offer all its contracts and services in local language, which is a real positive for our customers.鈥
The new leadership team includes Peter Lapins 鈥 Sr. VP of Operations EMEA, Mark Taylor 鈥 Director of Sales EMEA, Johannes Klottka 鈥 Value Stream Leader EMEA Finishing, Olaf Dreger 鈥 Value Stream Leader EMEA Corrugating, Martin McTigue - Director of Product Management EMEA and Marco Angeli 鈥 Finishing Equipment Sales Leader.
To enhance the expansion of manufacturing in Europe, 九秀直播 will hold a greater stock of spare parts for the machinery being supplied to customers in the EMEA territory; parts for all BWP machinery will be distributed by the company鈥檚 Frankfurt warehouse, with specific parts for machines made in Hamburg being held at the Hamburg facility as well. 鈥淲e want to continue offering great support in terms of servicing and spares, so the Hamburg site will become a focal hub for customers in the region,鈥 adds Taylor. 鈥淲ith a dedicated European leadership team, 九秀直播 is able to offer all its contracts and services in local language, which is a real positive for our customers.鈥 says Marco Angeli, Sales Leader for Finishing Equipment - EMEA
Metric Focus
With flexo converting machines having been installed at numerous facilities in the EMEA over the last few years, the focus of assembly and production in Hamburg will be on lines such as the 6.18 MiniPro and the Vacuum Overhead Stackers. 鈥淎lthough the line of machines we can build here will be small to begin with, the plan is to expand production to then include the ServoPro RDC within the next year,鈥 concludes Lapins. 鈥淲ith the building of machinery in Europe comes a true metric offering for customers in the EMEA and further afield too. We are excited to be building the very first 6.18 MiniPro as we speak and look forward to a successful installation in the summer at the customer site in Italy.鈥
Our Company Culture
As part of the Barry-Wehmiller organization, we鈥檙e proud that the solutions we provide help bring many of life鈥檚 daily necessities to people across the globe. But that鈥檚 just what we do. What truly defines us as a business is how we do it, and that鈥檚 by fostering a caring, trusting, nurturing organizational culture through which people feel safe to express their ideas and share their gifts and talents.